National Federation of SubPostmasters
Cobb PR’s oldest client, the National Federation of SubPostmasters (NFSP), organised a rally in Westminster to challenge a Government policy to scrap a key post office service.
The NFSP tasked Cobb PR with gaining maximum press coverage of the rally, which saw more than 2,000 subpostmasters march on the Houses of Parliament.
We quickly established a press timeline and identified key media opportunities leading up to the event, and during the event itself, via press releases and briefings.
We project managed the media on the day, producing and delivering a complex yet achievable media schedule which saw more than a hundred interviews placed with subpostmasters from across the UK both in London and in other regions.
During the event, the rally was top of the news all day on the BBC, ITV and Sky. Every national newspaper carried the story the following day, many choosing to run something on the front page.
The event became the most publicised moment in the NFSP’s history and crucially led to the Government’s policy being overturned.