Last week saw the launch of yet another addition to the vast world of social media when our favourite micro-blogging site, Twitter, announced the launch of their new mobile video app called Vine.
The Vine app allows users to create and capture up to six seconds of videos which, when uploaded to either Twitter or Facebook, continues to play on loop like a GIF file. Vine has said that the short videos are supposed to capture imagination and offer an insight into something larger, providing only a snapshot of a users lifestyle.
It appears that Vine couldn’t have come at a better time with visual content continuing to dominate the social media spectrum. Its quick, short and best of all its easy to use. Users dont have to spend hours shooting and editing video content anymore, the amateur on-the-go look is what Vine is all about.
After its announcement it wasn’t long before brands started experimenting with Vine and many began sharing their content on Twitter. Urban outfitters were among the pioneers and described their first Vine clip as the most important Vine you will ever see, and it wasn’t long before Cadbury’s were posting videos of mouth watering treats.
The most important Vine you’ll ever see. #uodogs vine.co/v/b5HEYV0IQPJ
Urban Outfitters (@UrbanOutfitters) January 24, 2013
Delicious NEW Cadbury #EggNSpoon – Chop off the top & scoop out the yum! Retweet if you’d love to share a box 😉 vine.co/v/b1ej2K29Q0u
Cadbury UK (@CadburyUK) February 1, 2013
Although Vine is owned by Twitter, users dont need a Twitter account to begin using the app. However, currently the app is only available to download on the iPhone and other Apple products with Twitter working on an Android version.
Here at Cobb PR we were very excited by the launch of Vine and got thinking about how we could use it in our social media marketing. Here are just a few ideas we came up with:
Give your audience a sneak peek to promote an upcoming event
Film behind the scenes and give them access to your world
Show people how to use something, give them a short product demo
Short & funny clips will showcase your companys personality
Give tutorials and tips over a series of Vine clips
Brief company announcements from members of staff
And here is our first go
Friday afternoon fun vine.co/v/bnE5xXaeI1z
Cobb PR(@wearecobbpr) February 8, 2013
If you ever want to chat about Vine, or anything else for that matter, let us know 01323 416999.