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In recent years, we have seen a surge of new tools and techniques that have transformed the way we approach … Continue reading “Beyond the press release: exploring the future of PR in the digital age”

ChatGPT and AI are hot topics on everyone’s lips at the moment. Although we very much live in a digital … Continue reading “ChatGPT and PR: are we finally being replaced with robots?”

Journalists love to report on a good argument, whether that be planning disputes, overgrown gardens, noisy neighbours, or inheritance disputes … Continue reading “Shouts, fisty-cuffs and April Fool fun. How to create the perfect news story.”

I’m a bit of a Valentine’s Day scrooge, however it does make for some great topics of conversation and, most … Continue reading “The season of love: How Valentine’s Day has become a successful PR campaign”

Good news! The publicity stunt is alive and well. Breakdown recovery firm Britannia Rescue secured national exposure in the mainstream … Continue reading “Blind dates come to the rescue in the perfect PR stunt”

So let’s agree on what “public relations” is all about. My interpretation – and there are many differing interpretations – … Continue reading “PR in business – what’s the point?”

spin doctor definition: 1. someone whose job is to make ideas, events, etc. seem better than they really are, especially … Continue reading “The dark arts of PR: spin doctors”

Be clear about what you want You cannot expect a PR agency to deliver a successful campaign unless you spell … Continue reading “Top tips for getting the most out of your PR agency”

If we ever need a reminder of how quickly politicians can go from hero to zero, we were given a … Continue reading “How to turn a Vaccine Victory into a Nursing Nightmare”