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So let’s agree on what “public relations” is all about. My interpretation – and there are many differing interpretations – … Continue reading “PR in business – what’s the point?”

spin doctor definition: 1. someone whose job is to make ideas, events, etc. seem better than they really are, especially … Continue reading “The dark arts of PR: spin doctors”

Be clear about what you want You cannot expect a PR agency to deliver a successful campaign unless you spell … Continue reading “Top tips for getting the most out of your PR agency”

If we ever need a reminder of how quickly politicians can go from hero to zero, we were given a … Continue reading “How to turn a Vaccine Victory into a Nursing Nightmare”

In the interests of openness, I need to state from the outset that I am a fan of the Royal … Continue reading “Mission Impossible, but somebody needs to try”

In June 1995, I said goodbye to my journalist pals in Fleet Street and eased myself into the world of … Continue reading “The learning curve that keeps on giving – nearly 25 years on the road”

With summer coming to an end, it’s time to reflect on our favourite PR campaigns of August. From cupcakes being … Continue reading “Our five favourite PR campaigns of August”

Public sector fees now account for more than half of our income at Cobb PR, so it made sense for … Continue reading “Key takeaways from the Local Government Association AGM”

Here’s another round up of our favourite PR campaigns of the last month. July had a great selection of campaigns … Continue reading “Our top five PR campaigns of July”