This month Cobb Healthcare began working with prolific Sussex based Surgeon Christopher Liu. Professor Liu, who works at the Eye Hospital in Brighton, is the only surgeon in Britain who performs the procedure known as OOKP – Osteo-Odonto-Keratoprosthesis. It is extreme surgery which involves the reconstruction of a new eye using a tiny plastic lens and one of the patient’s own teeth in order to restore sight.
Professor Liu met with Cobb Healthcare Managing Director, James Dempster, in order to discuss marketing his industry leading skills. During this time James was able to advise on the channels that would work most effectively for Professor Liu in order to generate interest and maximise exposure.
Following a successful meeting Christopher appointed Cobb Healthcare to manage his PR, media liaison and website optimisation. As a result of the services provided by Cobb Healthcare, Professor Liu has received an impressive mix of local and national coverage including the Argus, the Telegraph, Daily Mail and BBC South East.
Cobb Healthcare’s work with Professor Liu is a great example of how the agency works closely with its clients in order to achieve their goals. Having a well thought out marketing strategy in place could mean you leave your competitors out of sight.